

WHAT DRIVES AN INCREASE IN APPLICATIONS?
When I work with students, we focus on the parts of their applications they can mostly control: selecting appropriate courses, earning...
Brenda Shepherd
Dec 4, 20233 min read


BE BOLD AND UNIQUELY YOU
Last year a scandal unfolded exposing the fraudulent paintings displayed by the Orlando Museum of Art, purporting to be originals of the artist Jean-Michel Basquiat. The FBI is still unraveling the details, but basically a guy created artwork on wood and cardboard in the same style as 1980’s Basquiat paintings, said they were authentic, and sold them for lots of money with some help from a network of shady characters. It’s curious to me that these scammers felt their own work
Brenda Shepherd
Apr 16, 20231 min read


essays: no need to freak out
In episode #500 of the Freakonomics Radio podcast, Dr. Ruth Simmons, President of Prairie View A&M University, recounts a time when she questioned an academic requirement at her undergraduate institution. She was not successful at making an immediate change, but the experience taught her “it’s very useful to get to know what’s important to you and what matters.” As I listen, her words stand still for a moment, even as her interview continues. I think about the brainstorming s
Brenda Shepherd
May 6, 20222 min read


THE FINE PRINT
One of the best times of the year is now, when students send me their acceptance letters from their rolling, early action, and early decision schools. Although the format of each letter is similar, the overall tone and details vary, often reflecting the culture of the college. Of course—as one of my students admitted last week—students often do not get past the line that exclaims “Congratulations!” So, I had to smile when I skimmed through the letter from the University of Te
Brenda Shepherd
Dec 26, 20212 min read


Draw the Line
The week before Thanksgiving, one of my students met up with me in my office and regaled me with stories from her recent campus visits....
Brenda Shepherd
Dec 6, 20192 min read

























